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Own a Proven Fitness Center Concept and Benefit From Our Industry Expertise
Diversified Health & Fitness, Inc. (DHF), is a holding company for a suite of cutting-edge health clubs and health club support services. The Company's health club franchises are founded on the industry practices that have been the hallmark of every successful physical fitness chain in the United States. As a franchisee of Diversified Health & Fitness, you can choose from any of the following brands: Zoo Health Club, Fit for Her, Rejuvenate Health and Fitness Spa, Sedona, ShapeXpress, Liberty Weight Loss Center, Liberty Fitness & Weight Loss Express and Liberty Fitness Elite. Our 35 year history in the health club industry is the foundation for your success in the industry.
The Advantages of Joining an Industry Leader
As a franchisee with one of the Diversified Health and Fitness brands, you will receive:
- Franchise Business and Marketing Support: We provide each of our franchisees with the tools and knowledge to make them successful fitness club operators. The experienced team at DHF has the ability to expertly guide our franchise partners through the process of building a winning brand. From construction, to membership sales, to managing a thriving business, DHF is there.
- Real Estate and Club Development Services: DHF Real Estate assists our franchisees in locating and negotiating successful site locations.
- Equipment Services: DHF provides leased fitness equipment to our franchisees. Our buying power creates an opportunity to acquire equipment at below wholesale pricing and captures a significant return on capital investment.
- Partnership Network: DHF supplies approved vendors from nutritional supplements to retail sportswear that add additional dollars to your bottom line.
- Web Services: Diversified has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We capture new member leads for our franchisees before they even open for business.
Our Brands:
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The Zoo Health Club: The Zoo Health Club is a 24/7 access club featuring superior cardio and strength training equipment, personal training and a family-friendly environment.
- Fit for Her: Is an exclusive women’s fitness center offering cardio and strength equipment, free weights, fitness classes, massage chairs, sauna, tanning, personal training and child care.
- Rejuvenate Fitness Center & Spa for Women: Is an upscale women’s only facility with cardio and strength equipment, group classes, weight control programs, personal training and child care. The spa services include microdermabrasion, facials and glycolic peels and other non-invasive procedures.
- Sedona: Is an upscale full service women’s only fitness facility featuring a South Western spa decor and a full array of cardio machines, strength machines, free weights, group classes, personal training and child care.
- ShapeXpress: Is a 30 minute circuit training program for women using pin select strength equipment. Cardio machines, free weights, benches, stability balls and personal training and 60 minute exercise classes are also offered.
- Liberty Fitness: Is a 30 minute circuit training program for women and consists of recovery stations and adjustable hydraulic machines. A separate area is designed for the cardio and strength equipment.
- Liberty Weight Loss: Is a weight loss center for men and women featuring a comfortable, convenient and non-intimidating environment.
- Liberty Fitness & Weight Loss: Is a 30 minute circuit training program for women. The weight loss program requires one-on-one counseling 1-2 times per week which includes weekly weigh-ins and required weight loss products.
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